Advanced Nutrients
Advanced Nutrients
  • HOME
  • SOLUTIONS
  • Products
    • OUR PRODUCT RANGE
    • AQUAMATE®
    • PENMAX®
    • ENHANCE MAX™
    • ENHANCE THA™
    • PROTAN®
    • C-LIFT™
    • HP FULVIC ACID™
    • CALCIN™
    • GROPHOZ™
    • KOMPLETE™
    • KONCISE™
    • TRIPLE2™
    • PROPHOZ™
    • BANG P™
    • LAUNCH®
    • BLACK UREA®
    • BLACK DAP™
  • GROW PLAN
  • Resources
    • CASE STUDIES
    • WHITE PAPERS
    • PRODUCT APP RATES & SDS
    • OUR POLICIES
  • ABOUT US
  • CONTACT US
  • Blogs
  • More
    • HOME
    • SOLUTIONS
    • Products
      • OUR PRODUCT RANGE
      • AQUAMATE®
      • PENMAX®
      • ENHANCE MAX™
      • ENHANCE THA™
      • PROTAN®
      • C-LIFT™
      • HP FULVIC ACID™
      • CALCIN™
      • GROPHOZ™
      • KOMPLETE™
      • KONCISE™
      • TRIPLE2™
      • PROPHOZ™
      • BANG P™
      • LAUNCH®
      • BLACK UREA®
      • BLACK DAP™
    • GROW PLAN
    • Resources
      • CASE STUDIES
      • WHITE PAPERS
      • PRODUCT APP RATES & SDS
      • OUR POLICIES
    • ABOUT US
    • CONTACT US
    • Blogs
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out


Signed in as:

filler@godaddy.com

  • HOME
  • SOLUTIONS
  • Products
    • OUR PRODUCT RANGE
    • AQUAMATE®
    • PENMAX®
    • ENHANCE MAX™
    • ENHANCE THA™
    • PROTAN®
    • C-LIFT™
    • HP FULVIC ACID™
    • CALCIN™
    • GROPHOZ™
    • KOMPLETE™
    • KONCISE™
    • TRIPLE2™
    • PROPHOZ™
    • BANG P™
    • LAUNCH®
    • BLACK UREA®
    • BLACK DAP™
  • GROW PLAN
  • Resources
    • CASE STUDIES
    • WHITE PAPERS
    • PRODUCT APP RATES & SDS
    • OUR POLICIES
  • ABOUT US
  • CONTACT US
  • Blogs

Account

  • My Account
  • Sign out

  • Sign In
  • My Account

Launch®

Launch® is a liquid Carbon Coating to make Black Urea® and Black DAP™.  It is a Patented innovation that has a positive effect on the stabilisation of different forms of nitrogen and phosphorus in varying soil conditions.   


Find out more

Importance of Nutrient Use Efficiency

Sustainable Future?

Modern agricultural systems increasingly face declining soil organic matter (SOM) levels due to intensive cultivation, reduced organic inputs, and natural soil degradation processes. 


As SOM declines, the biological balance within the soil microbial ecosystem shifts, altering nitrogen cycling dynamics and increasing the risk of nitrogen losses.

Traditional urea fertilisers are highly susceptible to:

  • Volatilisation 
  • Leaching 
  • Denitrification 

These losses reduce fertiliser efficiency, increase input costs, and contribute to environmental concerns.  


The fertiliser industry has responded with various Enhanced Efficiency Fertiliser (EEF) technologies. Most EEF discussions focus on factors such as:

  • Coating integrity 
  • Coating permeability 
  • Solubility rates 
  • Release timing

Creating Fertiliser Innovation

Launch® innovation creates a concentrated high-carbon microenvironment immediately surrounding the urea granule.


Although the broader soil profile may remain biologically degraded, the immediate zone around the granule temporarily behaves more like a healthy, carbon-rich soil system.


This localised carbon availability promotes rapid growth and activity of chemolithotroph microbial populations.


The stimulated chemolithotrophs compete directly with chemoautotrophs for available ammonium. This competitive exclusion process reduces the rapid nitrification pathway that typically converts ammonium into nitrate.


Instead of being rapidly transformed into nitrate, nitrogen becomes immobilised within microbial cells as:

  • Amine compounds 
  • Microbial biomass nitrogen 

This biological storage mechanism significantly reduces the risk of early nitrogen loss.

Do you want to Minimise Input Costs & Maximise Outputs?

Talk to us

How Does It Work?

Stabilisers All Forms of Nitrogen

Launch® is the only coating technology designed to stabilise all major forms of nitrogen.


Compatible with liquid urea, UAN (urea ammonium nitrate), anhydrous ammonia (gas), granular urea and DAP, Launch® delivers consistent nitrogen & phosphorus protection across every application method.


This provides farmers with true flexibility—allowing them to choose their preferred nitrogen source without compromising on stability, efficiency, or performance in the field.

Mechanism of Launch®

Launch® technology represents a biologically driven alternative to conventional Enhanced Efficiency Fertilisers.


Unlike polymer-coated fertilisers or nitrification inhibitors, Launch does not rely on physical encapsulation or microbial suppression. Instead, it utilises competitive exclusion to temporarily retain nitrogen within microbial biomass through stimulation of beneficial soil microbial populations.


By creating a localised high-carbon environment around the fertiliser granule, Launch promotes biological nitrogen buffering and enables plant-mediated nutrient release aligned with crop demand.


This mechanism is particularly valuable in low soil organic matter systems where microbial imbalance accelerates nitrogen loss pathways.


The technology represents a transition from chemistry-controlled fertiliser release toward biologically regulated, plant-responsive nitrogen management systems.

 

Your Benefits

A combination of chemistries to hold nutrients in more useful forms and promotes their uptake and utilisation by the plant.


Reduced waste and losses through volatilisation, leaching, and demineralisation increases gross margins.


Greater biological activity in the soil promotes availability of both target and other tied up nutrients in the soil.


Improved nutrient cycling reduces input costs through efficiency.

Product Details

Analysis

 0-0-3-0 – Fertiliser Catalyst 

Application

 Urea and DAP Granules, UAN, Liquid Urea, Anhydrous Ammonia

Application Rates & Timing

Click below product guide

Packaging

 1000L

Product Brochure, Guides, Labels, Studies & SDS Downloads

Launch Product Guide 2023 (pdf)Download
Label_Launch_29.08.25_Digital (1) (pdf)Download
SDS Launch v7.2 2024 (pdf)Download

Copyright © 2026 Advanced Nutrients - All Rights Reserved.

  • HOME
  • SOLUTIONS
  • GROW PLAN
  • CASE STUDIES
  • ABOUT US
  • CONTACT US

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept